Advertising for food is a tricky business. When they try to make foods sound "healthy" they often really mess it up.
The latest is "farm grown" vegetables in products. Where else are vegetable grown?? They are trying to make it sound "organic" or "natural", both buzz words that people think they know. BTW, there's no such thing as "natural", not in a regulatory sense. The word when applied to food products is meaningless!